Community Activator Coach (Level 2)


The Community Activator Coach Leads and coaches fun, inclusive and engaging activities that help people of all ages to change their behaviour and adopt and maintain a physically active lifestyle.

The Standard underpins occupations such as an Activator, Sports Coach, Activity Leader, Community Worker or Outreach Officer. These roles are predominantly employed by sport for social change charities; SMEs who operate in the sport and physical activity sector; local authorities; sports clubs; leisure centres; youth work agencies; housing associations and outdoor education centres and are deployed to primarily work with inactive groups of people.

The Community Activator Coach promotes, delivers and coaches fun, inclusive and engaging activities that help whole communities to change their behaviour, adopt and keep to a physically active lifestyle. Community Activator Coaches are more than activity and sports leaders – they understand communities and customers. They will be equipped with the specialist knowledge needed to effectively work with one customer group (such as inactive teenagers) but also be knowledgeable about other inactive customer groups whom they may be expected to work with on occasions.

Community Activator Coaches know how to make communities and lives better through physical activity, organised play and sport. The Community Activator Coach will be a positive role model who builds good rapport with customers - especially those who are young, inactive, or from low-income and marginalised communities. The Community Activator Coach often works alongside youth workers, the police and community safety agencies to make neighbourhoods safer and works alongside health workers to make residents fitter and healthier. The role is a flexible one and individuals can expect to work varied and unsociable hours, including evenings, weekends and school holidays.

Topics you will cover include:

  • Planning and adapting sessions and activities
  • Coaching or leading pre-planned sport or physical activity sessions
  • Working collaboratively with sports clubs and other community assets
  • Supporting customers to co-produce rewarding volunteering opportunities.
  • Supporting families to participate together in sport and physical activity


Start dates flexible throughout the year and there will be a mix of classroom and workplace learning
  • Duration and Cost

    • 14-18 months. Funding Band 8£6000

  • Pre-requisites

    • Apprentices without level 1 English and maths will need to achieve this level and take the test for level 2 English and maths prior to the end point assessment

  • Qualification

    • On successful completion of the Standard, all Apprentices will be automatically given CIMSPA (Chartered Institute for the Management of Sport and Physical Activity) at Associate Membership level

      Added Value: An ILM Level 3 Coaching and Mentoring qualification will also be offered with this programme

  • End Point Assessment (EPA)

    • The EPA consists of 3 distinct assessment methods: Practical coaching observation, presentation with question and answers and a panel interview

      For full details - End Point Assessment