Multi-Channel Marketer

Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.

This apprenticeship is suited to individuals who support marketing activities within a team or organisation or who are looking to progress into a ‘hands-on’ role, responsible for a variety of marketing activities that support strategic and business goals.

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Flexibility.

Cohorts start in February, April, July, September and November. Blended delivery with live webinars, on-line learning and distance learning resources.

Cohorts start in February, April, July, September and November. Blended delivery with live webinars, on-line learning and distance learning resources.

Added Value.

Learners will have access to RHG’s GROW Academy. This apprenticeship also aligns with Chartered Institute of Marketing (CIM) for Affiliate, the Digital Marketing Institute (DMI) for Power and the Data and Marketing Association (DMA) for Individual.

Learners will have access to RHG’s GROW Academy. This apprenticeship also aligns with Chartered Institute of Marketing (CIM) for Affiliate, the Digital Marketing Institute (DMI) for Power and the Data and Marketing Association (DMA) for Individual.

Progression.

Level 6 Marketing Manager Apprenticeship Standard. Post Graduate Diploma in Digital Marketing

Level 6 Marketing Manager Apprenticeship Standard. Post Graduate Diploma in Digital Marketing

What topics will you cover?

Use of research methods to inform strategic marketing decisions, targeting, planning and delivery

Sourcing, creating and editing content in collaboration with colleagues and stakeholders

Monitoring, optimising, analysing and evaluating marketing campaigns and channels in order to measure effectiveness against business objectives.

Identifying and using relevant emerging trends solutions and technologies including AI, to implement effective marketing strategies.

Supporting and managing the catalogue of offline and digital marketing assets ensuring compliance with organisation’s policies and regulatory compliance such as GDPR

Publish, monitor and respond to editorial, creative and video content via multi-channel platforms

Multi-channel marketers are found in small medium, large and multinational organisations across all business sectors. The broad purpose of this occupation is to support customer focused marketing activities aligned to business strategy that generates measurable results to the bottom line.

As a multi-channel marketer you will usually work within the sales and marketing team defining, designing, building and implementing campaigns across a variety of platforms and using a variety of mediums.

You will interact with external stakeholders such as suppliers, digital agencies, event & PR companies as well as clients and customers.

In Learning: 18 months

EPA Period: up to 5 months

Max Funding: £11,000

Apprentices under the age of 19 at the start of their apprenticeship will need to have achieved a level 2 in English and maths prior to EPA.

Access to RHG’s GROW Academy. This apprenticeship also aligns with Chartered Institute of Marketing (CIM) for Affiliate, the Digital Marketing Institute (DMI) for Power and the Data and Marketing Association (DMA) for Individual.

Written project report with presentation and questioning

Interview underpinned with portfolio of evidence.

For full details – End Point Assessment


Testimonials.

"RHG have supported me mentally and educationally since starting my course and have gone beyond the call of duty to support me on many occasions. I’m so grateful to them and pleased that they are the training provider I am doing my course with. They are extremely professional, knowledgeable and always pushing for you to be great."

- Courtney Brown

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